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Data Driven VC
Data Driven VC
💥Time to Unicorn, Liq Prefs at Seed, PLG vs. Sales-Led, AI Pricing Experiments & More
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💥Time to Unicorn, Liq Prefs at Seed, PLG vs. Sales-Led, AI Pricing Experiments & More

Digesting Insights From the Data

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Andre Retterath
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Jerome Jaggi
Jul 01, 2025
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Data Driven VC
Data Driven VC
💥Time to Unicorn, Liq Prefs at Seed, PLG vs. Sales-Led, AI Pricing Experiments & More
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👋 Hi, I’m Andre and welcome to my newsletter Data Driven VC which is all about becoming a better investor with Data & AI. Join 34,450 thought leaders from VCs like a16z, Accel, Index, Sequoia, and more to understand how startup investing becomes more data-driven, why it matters, and what it means for you.

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Seed Round Liquidation Preferences Stay Standard

Peter Walker’s LinkedIn post analyzes current norms in early-stage venture deals, showing that seed and Series A rounds overwhelmingly use 1× non-participating liquidation preferences. He notes this consistency as evidence that founders shouldn’t fear hidden investor-unfriendly terms at these stages.

  • 1× Non-Participating Remains Standard: Seed and Series A deals almost universally feature 1× non-participating liquidation preferences, with no cumulative dividends, keeping founder and investor interests aligned.

  • Bridge Rounds Often Have Tougher Terms: Bridge or extension rounds can include higher liquidation preferences, reflecting the higher risk for investors when companies raise unplanned interim capital.

  • Later-Stage Rounds Diverge: More mature rounds often include investor-friendly terms such as participating preferences or higher multiples, but these are not standard at seed.

✈️ KEY TAKEAWAYS

Early-stage funding rounds maintain simple, founder-aligned terms. Seed deals with preferences above 1× non-participating should be seen as warning signs.


Typical Age of Unicorns at IPO or Acquisition

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