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Introduction
Over the past five years, tech startups have increasingly turned to fractional C-suite executives (part-time or contract CXOs) as a flexible alternative to traditional full-time hires. This trend has accelerated post-2020, with fractional executive roles growing 57% since 2020 according to U.S. labor statistics (MDL Partners, 2024).
Today, roughly 25% of U.S. businesses employ fractional hiring (projected to reach 35% by 2025) and about 20% in Europe (projected to reach 30% by 2025) (Sidekick Consulting, 2024). This also shows in on-demand leaders (fractional CEOs, CFOs, CTOs, CMOs, CHROs, etc.) who offer seasoned expertise without the long-term commitment of a full salary, making them especially appealing to resource-constrained startups.
In this episode, we examine the adoption of fractional vs full-time CxO roles in tech startups across the US and Europe, comparing early-stage and growth-stage companies.
We look into recent benchmarks on how widely different fractional CxO roles are used, and analyze the decision criteria from cost and stage of fundraising to time-to-hire, retention, and performance outcomes that startups weigh when choosing fractional versus full-time executives.
Letās jump inš
Adoption Trends in Fractional CxOs
Fractional leadership has moved from niche to mainstream in the 2020s. Both the volume of fractional executives and their acceptance in startup ecosystems have surged.
A 2024 industry report counted 120,000 fractional leaders globally, double the number in 2022 (60,000) (Shehu, 2025). Demand is growing across functions like finance, marketing, technology, operations, and others, as companies seek agility and cost-efficiency.

In North America, the fractional executive model is well-established: An estimated one-quarter of U.S. companies use fractional executives in some capacity (Vendux, 2024 a). Europe has followed suit more recently; about one-fifth of European businesses have implemented fractional hiring, a figure rising toward 30% (Sidekick Consulting, 2024). Notably Vendux (2024 b) claims that the concept of interim executives actually originated in Europe (the Netherlands in the 1970s) as āinterim managementā to inject senior talent flexibly. Todayās fractional CXOs build on that concept, enabled further by remote work norms and the gig economy.
Tech startups are leading adopters of fractional executives. Technology is the top industry for fractional work (over half of fractionals work with tech or SaaS firms) (Shehu, 2025).