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Welcome to our monthly wrap-up episode where we cover December’s most relevant content at the intersection of startups, VC, data & AI.
We read it all so you don’t need to - here we go👇
INTERESTING RESEARCH & REPORTS📈
2024 SaaS Benchmarks Report
Sofia Faustino shares ChartMogul’s latest report provides a comprehensive analysis of SaaS industry trends, offering benchmarks for startups navigating the current market landscape.
ARR Growth Rates: Median Annual Recurring Revenue (ARR) growth rate for SaaS companies has stabilized at 30% year-over-year, reflecting a maturing market.
Customer Acquisition Costs : CAC have risen by 15% compared to the previous year, signalling increased competition and higher spending to attract new customers.
Churn Rates: The average monthly customer churn rate stands at 5%. A reminder of the importance of customer retention strategies in sustaining revenue growth.
✈️ KEY TAKEAWAYS
SaaS startups should note the stabilization in ARR growth rates and the rise in Customer Acquisition Costs, emphasizing the need for efficient marketing strategies and a focus on customer retention to maintain competitive advantage in a maturing market.
Early-Stage Equity Cheat Sheet
Carta has compiled data from over 45,000 startups to provide a comprehensive look at the equity landscape for early-stage companies. From co-founder shares to seed round dilution, the findings shed light on how ownership evolves during the startup journey.
Founder equity trends: Insights include typical co-founder equity splits, vesting schedules, and advisor equity allocations to help founders navigate early ownership decisions.
Hiring and employee equity: Data reveals equity ranges for the first 10 hires and trends in option pool sizing, helping startups stay competitive in attracting top talent.
Fundraising benchmarks: Key figures include SAFE financing terms, valuation caps, and dilution percentages for seed and Series A rounds, with comparisons between AI and non-AI startups.
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